Website Design Services

The best healthcare websites are sales tools.

You could have a nice-looking website, but if it doesn’t bring in new sales prospects, ultimately things aren’t going to be pretty. Get help building a foundational strategy fit for the healthcare industry, a smart user experience, and brand-focused design and writing that speaks to your audiences’ pain points and positions your company as the solution to them.

Healthcare Technology Websites

Solve your site's problems.

We’ve seen it all: the good, the bad and the utterly broken. Let us help you move from web disorganization to connecting deeply with your audiences on every page.

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Your products are unique. (But nobody knows that.)

Understand and clearly articulate what makes your brand, technology and/or services worth your potential customers’ time by defining your unique value proposition. This forms a foundation of a story that most sites miss, signaling to your audiences that you’re the one for them.

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You might not have planned appropriately.

You’ve got a goal for your site; now you just need to draw the map that leads visitors to it. Site strategy takes a step back from the individual page level to consider the whole user journey from copy to CTA placement and much more.

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You look a little tired.

Regardless of how revolutionary your products are, your website is not “set it and forget it.” Sites age quickly (and badly), and it’s not just about being out of date; site design that’s left sitting around often lacks in the user experience department. Update your design like you revise your products, and update your potential to capture audiences’ attention.

Free Website AuditView Web Design Portfolio

The Spot On Method

Thoughtful healthcare industry sites, start to finish.

Creating an effective B2B healthcare website isn’t just about posting a few pages on a URL. Great sites start strategically and evolve and improve over time. Get it all step by step by engaging the Spot On team.

Strategy

While some sites are built on a keyword and a prayer, we go deeper, combining our understanding of the SaaS and healthcare industries with research into user search intent, domain authority, and understanding and articulation of the story your site tells to ensure your audiences — and your company — get what’s needed from your site.

Free Website AuditView Web Design Portfolio

Plans & Pricing

Website Audit
All in at

$2,500

Get quick win recommendations to take your site to the next level.

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Does your website play nicely with search engines?

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Is it accessible for all visitors, including those with disabilities?

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Is it easy to use and understand?

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Does the content resonate with your prospects?

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Are there clear paths and opportunities for conversion?

Website Strategy
Starting at

$7,500

Build a strong foundation and a solid plan for your new site.

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We explore the determinants of your site’s success, from target demographics to frequently asked sales questions to design preferences and user experience.

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We step into your prospects’ shoes to create a guide for content that is tailored to their point of view.

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We determine every page that will be included in the new site and how to structure the navigation.

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Based on what you want to be found for and what your audience is searching for, we find the sweet spot and recommend specific keywords for each page. *Requires keyword research

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Using flow charts, we map how visitors should move through your site at each stage of the buying journey and suggest opportunities to maximize conversions.

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A text-based wireframe gives shape to your site. For every type of page, we’ll list the goal, present each section of text with content recommendations and provide design notes.

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There’s no surprises! We share a detailed scope of work with a budget and timeline, so you know exactly what to expect every step of the way.

Website Creation
Starting at

$30,000

Get start-to-finish creative work that’s standout and thorough.

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We provide you with digitized sketches of page layout and suggested functionality.

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We create keyword-optimized content that empathizes with your personas and positions your company as the hero.

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We offer a range of design options, from template sites to fully custom designs, and everything in between.

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Use of the latest technology ensures clean code and a simple editing experience.

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Every page is reviewed against a thorough checklist and cross-checked on all major browsers and devices.

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We provide full support during go-live and and ensure everything runs smoothly afterward.

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We will lead you through a live training session that’s recorded and send it to you for future reference.

Data-Driven Design
Starting at

$3,000/mo

Make informed, ongoing site improvements based on user data.

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We continue to ensure your site functions at its best, staying on top of plugin updates, Google Analytics changes, technical SEO and more.

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We’ll make requested changes to your site, so you can focus on your full-time job.

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After a full website audit, we’ll provide recommendations regarding which changes should come first based on effort level and impact.

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A/B and/or multivariate tests examine how our recommendations perform against a control page or feature.

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We will set up a Google-based tracking system to capture complete, accurate marketing and engagement performance data, as well as heatmap data to see how visitors interact with your site.

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We will continue to provide new and updated recommendations based on reporting and testing outcomes.

Frequently Asked Questions

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Do I need a new website or can I just update my old one?

Websites aren’t like wine: they don’t age well. If your site has an outdated look or approach (think non-responsive layouts, lots of pages with just a little content and 2010-era or older design) it’s probably best to start with a clean slate and create a solid foundation for moving forward. We’ve written some helpful articles on just this topic. Check out our “12 Signs it’s Time for a New Website,” and “Do You Need a New Website?” on the Spot On Blog.

How soon can my website launch?

What’s the difference between a template site and a custom site, and which one is best for me?

What platform will my website be built on?

Will I be able to edit my website? Who will maintain the website? Do you provide training on how to use/edit my website?

How does the website improvement/data-driven design retainer work?

Free Website AuditView Web Design Portfolio

The Spot On Blog

Learn more about how great web design can boost your company’s sales.

How to Stay Top of Mind With Effective B2B Healthcare Branding
Marketing/Sales Strategy

How to Stay Top of Mind With Effective B2B Healthcare Branding

By Susie Kelley | December 20, 2024
Healthcare Marketing Strategies to Improve B2B Lead Generation
Website Strategy

Healthcare Marketing Strategies to Improve B2B Lead Generation

By Susie Kelley | November 15, 2024
How to Improve Healthcare SaaS Lead Conversion With a Strong Demo Page
Website Strategy

How to Improve Healthcare SaaS Lead Conversion With a Strong Demo Page

By Rebecca Graves | November 13, 2024

Take the first step toward digital marketing success.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.