Partnership for pay to play.

Paid advertising is both an art and a science. Lucky for you, our team excels in both healthcare PPC and the creative mindset that entices and excites audiences. Let us help put it all together for you.

Start with the right platform

Start with the right platform

Facebook, Instagram, Google Ads or LinkedIn? We'll help you strategically choose the right option among these and more. Plus, we'll get you set up and started with an ad spend appropriate for your goals.

Target the right audience

Target the right audience

All leads are not created equally. Grab the right eyeballs with correctly structured and creatively relevant ads and use your money wisely.

Capture and convert buyers

Capture and convert buyers

Conversion requires smart setup of your online ecosystem, plus well-thought landing pages, well placed offers and a set of well-defined goals. We work with you through it all.

Frequently Asked Questions

Digital Marketing

Why do I see my competitor’s ads when I search for my company’s name on Google or Bing?

Your competitor is likely running Search ads and bidding on keywords that include your company and product names. While they typically can’t actually mention your company due to trademarks, they can certainly try to steal the traffic (and business) of prospects who come looking for you. You should consider bidding on your own keywords (and even your competitors’) using Branded Search ads. It’s all a part of your entire advertising and marketing strategy, so reach out and we can talk about what might be a good plan for your business.

Are paid ads more difficult or just different for companies who provide software or services to the medical industry?

I don’t know where to advertise. Should I use Google, Bing/Yahoo, Facebook, LinkedIn, Instagram, Snapchat, Tiktok, Spotify, etc.?

Can I use retargeting/remarketing ads for healthcare software and healthcare services products?

What budget do I need to have to run PPC ads?

Why should I use paid advertising instead of relying on unpaid marketing such as Facebook or SEO (Search Engine Optimization)?

The Spot On Blog

Learn more about how well-executed PPC can boost sales.

4 Tips to Build an Effective Healthcare Advertising Strategy
SEO/SEM Strategy

4 Tips to Build an Effective Healthcare Advertising Strategy

By Susie Kelley | November 18, 2024
Designing a Website for Healthcare Buyers: 5 Key Principles
Website Strategy

Designing a Website for Healthcare Buyers: 5 Key Principles

By Susie Kelley | November 21, 2023
Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers
SEO/SEM Strategy

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

By Susie Kelley | September 12, 2023

Take the first step toward digital marketing success.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.