Get healthcare PPC that breaks through ad complexity.

There are lots of rules and regulations that make running ads for anyone in the medical space tricky and sometimes frustrating. Rejections happen (often). So does search engine suppression of your reach. Sometimes, it might even be difficult to find out why. It’s infuriating — and it’s happened to us.

The good news is, we know where the landmines are and how to get around them, and/or what to do if you need to appeal rejections to Google, Bing, Facebook/Instagram or LinkedIn. In addition to being experts in B2B healthcare marketing, we’ve become experts in this, too.

We all want an easy answer, but the truth is, it depends on your industry and who your customers are. There’s a good chance that you will end up running ads on more than one platform, but the reasonable limit is around two to three platforms at a time. A good paid ad/PPC strategy will evaluate all the major platforms to see what makes the most sense for your business.

Yes, you can. However, healthcare remarketing is super tricky. Google will often reject or not show your ads if they even use words that sound like they are related to healthcare or health. We’ve been dealing with this reality for our clients for years, and have learned what to say in our ads and what to avoid. We have also learned how to navigate support when it is necessary, so it’s less frustrating for everyone.

It depends (of course). To be entirely honest, $100 a month isn’t going to do much for you. We do work with a wide range of budgets — from $10 a day to thousands a day — and can tell you what you recommend you do within your budget. There’s a right budget for every company; let us help you find it.

We love SEO and use social media all the time for our clients. However, getting traffic to your site through SEO and social media takes time and effort — though it’s a long game that pays off really well.

Paid advertising is a faster solution that gains traffic quickly and is very targeted when done correctly. Most of our clients do both at once: run ads and work on growing their organic traffic through targeted traffic and first-rate content, then reduce their advertising spend when organic traffic results begin to kick in.