After launching a new healthcare software website, many traditional agencies will suggest you purchase a website maintenance package. Web maintenance packages typically include minor backend updates, like plugin updates in WordPress, any future change requests you may have, like changing a phone number or adding an employee to your team page, as well as reporting. This may sound like a nice deal, but in reality, you will likely end up paying a monthly fee and getting little to nothing in return.
Let’s start by examining how a data-driven design retainer differs from a maintenance package.
In a nutshell, data-driven design can be described as a new, agile approach to web design that ensures your website is continually optimized in order to improve its performance.
Data-driven design is a cyclical process managed in sprints consisting of four parts:
Similar to a maintenance package, a data-driven design retainer provides ongoing services after your site launches, but there are three major differences.
Now that you know the major differences between these two approaches, you'll see that data-driven design provides you with value that you won't find with a standard maintenance package. By working with a B2B healthcare marketing agency that uses this approach, you'll make lasting improvements that will have a positive impact on your business. Want to learn more about how we put data-driven design to work for your new SaaS web design? Let’s talk!
Rebecca Graves co-founded Spot On in 2012. As a partner and leader of client services, she takes immense pride in being in charge of “client happiness.” The role allows her to wield her problem-solving skills while fostering big-picture perspectives and team building. Rebecca’s more than 35 years of experience have equipped her to translate strategic planning expertise for the advancement of tech companies transforming the healthcare, financial, and legal industries.
Get the latest and greatest posts sent straight to your inbox.