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As a healthcare SaaS developer, you’re moving quickly to innovate in a competitive space. However, as much as you need to accelerate, you also must adhere to meticulous rules and regulations when it comes to data privacy.
The Health Insurance Portability and Accountability Act — or HIPAA — is the gold standard for protecting healthcare information. And in June 2024, HubSpot officially rolled out brand-new tools to help support HIPAA compliance for companies engaging in digital health marketing or for organizations that need to handle patient health information (PHI). Let’s explore some of these healthcare marketing capabilities and how they work.
HubSpot introduced HIPAA-friendly features to better serve companies in the healthcare sector handling PHI, including those required to comply with HIPAA like healthcare SaaS developers. At a more granular level, these new capabilities aim to ensure that the data managed within HubSpot’s platform meets strict security and privacy standards required for handling sensitive health information by helping users:
These features help companies manage and store private data by providing robust security measures and compliance tools that safeguard PHI. How? One way is through encryption during transit. This protects data from interception throughout transmissions between the user and HubSpot servers, ensuring that any PHI remains confidential and inaccessible to unauthorized parties.
HubSpot secures stored data by converting it into a format that can’t be read easily without an encryption key, protecting PHI from unauthorized access — even if the storage media is compromised. Additionally, HubSpot allows organizations to define specific roles and permissions, ensuring that employees only have access to the data necessary for their role. This minimizes the risk of data breaches and misuse of PHI.
Simultaneously, audit logs keep detailed records of all user activities, including access and modifications to PHI. This helps organizations monitor and review actions taken within the system, detect suspicious behavior, and maintain accountability.
It’s not just confidential data storage you must consider when promoting your healthcare SaaS company. You also need to understand secure ways to collect sensitive information. HubSpot’s novel HIPAA features enable healthcare marketing professionals to ensure any lead generation efforts maintain robust confidentiality standards.
Prior to this rollout, companies had to be extremely vigilant about what information they asked for on their websites. With the advanced ability to store PHI and client data securely, organizations can now quickly enact HIPAA-compliant forms. HIPAA-compliant forms ensure that data entered is encrypted both during transmission and when stored, protecting PHI from unauthorized access and breaches. They use secure connections (HTTPS) to prevent interception of data during submission.
HubSpot’s forms also assure clients that the handling of PHI after entering data is compliant with HIPAA regulations. Informing patients and clients that their data is collected via HIPAA-compliant forms can increase their trust in the organization’s commitment to data privacy and security.
Lastly, these forms integrate with other HubSpot tools to automate workflows, such as routing data to appropriate departments or triggering follow-up actions, ensuring efficient handling of PHI. This information is collected and stored in a centralized location, making it easier for authorized users to access and manage information while maintaining compliance.
By using HIPAA-compliant forms, companies can securely collect, manage, and store sensitive health information, ensuring compliance with legal requirements and maintaining the highest standards of data protection. This not only helps prevent data breaches and legal issues but also fosters confidence among patients and clients.
HubSpot can help healthcare SaaS companies empower their help desk representatives by securely storing sensitive data required for delivering tailored service. This allows help desk personnel to send and receive encrypted emails containing PHI, ensuring that it’s protected during electronic communication.
HubSpot also enables the creation of reports to monitor service request handling and ensure HIPAA compliance, facilitating continuous improvement and adherence to standards. Ultimately, this paves the way for secure analysis of service request data to identify trends and areas for improvement, helping to optimize help desk service.
Sales teams within healthcare SaaS companies also have a lot to gain from HubSpot’s new features. Armed with HIPAA-compliant data, salespeople can more effectively prospect leads and send out HIPAA-compliant correspondences, improving efforts to secure their pipeline. HubSpot also helps automate processes related to potential sales contracts that require the transfer of sensitive patient or client data through online submissions.
Though HubSpot’s new HIPAA-friendly features are still in the beta stage, there’s little doubt they will alter and improve how healthcare SaaS companies go about maintaining, acquiring, and supporting clients. Regardless of your exact use case, you might need assistance navigating these capabilities.
That’s where an experienced and professional marketing firm can help. Spot On actively collaborates with healthcare SaaS partners to ensure they get the most out of HubSpot’s comprehensive platform during digital health marketing initiatives. Schedule a time to chat with us to learn more.
