How an Agency Helps Effectively Implement a SaaS Marketing Strategy

Rebecca Graves
By Rebecca Graves on December 05, 2024
How an Agency Helps Effectively Implement a SaaS Marketing Strategy
How an Agency Helps Effectively Implement a SaaS Marketing Strategy

How an Agency Helps Effectively Implement a SaaS Marketing Strategy

Rebecca Graves
By Rebecca Graves on December 05, 2024

As you seek a marketing partner to help promote your healthcare software company, you may wonder if you should work with freelance healthcare marketing consultants, hire in-house resources, or partner with a marketing agency.

Download Now: How to Build a Successful Digital Marketing Strategy for Healthcare Software

There’s no one-size-fits-all answer. Let’s explore the pros and cons of each option and see why working with a marketing agency may be the best choice for many healthcare tech companies.

Freelancer vs. In-House Hires vs. Agency

As a healthcare software digital marketing agency, we admit we have some biases. But before we discuss how an agency can help you implement an effective SaaS marketing strategy, let’s weigh the options: 

The pros and cons of freelance healthcare marketing consultants 

Freelance healthcare marketing consultants are often more affordable than in-house hires or agencies. They can be available on short notice, fill gaps for short-term projects, and turn around assignments quickly to meet tight deadlines. 

However, they may lack a diverse skillset to meet the industry’s changing demand. You must allocate internal resources to manage freelancers and their workflows. Moreover, healthcare marketing consultants with extensive industry experience are hard to come by. 

The pros and cons of in-house hires 

An in-house team is fully immersed in your business, solution, audience needs, and culture. As such, they can build a healthcare SaaS marketing strategy that reflects your brand voice and unique positioning. You’ll also have more control over its execution. 

However, an in-house team offers less flexibility in meeting fast-shifting requirements. Team members’ knowledge and skillsets may limit your SaaS marketing strategy. Additionally, you must invest in hiring, onboarding, employee benefits, and ongoing administrative tasks. 

The pros and cons of healthcare marketing agencies 

An agency specializing in healthcare has extensive industry knowledge and experience to help you navigate the complex landscape. It gives you access to a team of healthcare marketing consultants to cover different areas of expertise. It also has access to resources to meet tight deadlines and respond to real-time opportunities. 

However, hiring an agency is typically costlier than hiring freelance or in-house resources. Also, choosing a reputable agency that can design and implement a robust SaaS marketing strategy for long-term success can be challenging. 

Why Work With an Agency to Implement a SaaS Marketing Strategy 

With these pros and cons in mind, let’s explore why many healthcare tech companies partner with a healthcare software digital marketing agency.   

An agency has extensive industry knowledge and experience

A software company selling technology solutions to the healthcare sector needs a partner who understands SaaS products, the audience, and the industry. An agency specializing in healthcare tech marketing brings proven experience to help you navigate the complex buying group dynamics and non-linear sales cycles. 

How do you know if an agency has the right knowledge and expertise to help you? Before hiring an agency, ask them to share case studies and client referrals to demonstrate how they help other healthcare SaaS companies achieve success. 

An agency helps expand your marketing focus 

An agency gives you access to a team of healthcare marketing consultants with expertise in various disciplines to cover the many facets of effective healthcare software marketing and help you reach your audience through multiple channels to deliver a seamless customer journey. 

These experts have accumulated extensive experience and insights from working with other clients. They know where to find information or how to solve a problem. They’re also familiar with the best marketing tools and help you evaluate options to support your SaaS marketing strategy. 

An agency provides access to expert healthcare marketing consultants 

Besides healthcare industry experience, your agency team has dedicated experts in every marketing discipline, including design, website development, content marketing, SEO, brand strategy, and more.  

This level of specialization is critical for success as digital marketing has become increasingly complex. On the other hand, freelancers and in-house hires often have limited skill sets. You may get into a “Jack of all trades, master of none” situation where tasks are checked off but not done well enough to achieve the intended outcomes. 

An agency helps evolve your SaaS marketing strategy 

As the healthcare industry evolves, so should your SaaS marketing strategy. A reputable agency helps create and implement a robust digital strategy to reach your target audience, generate leads, nurture relationships, and drive conversions. 

Your marketing agency must do more than deliver a list of services and check off boxes on a to-do list. It should work alongside your team to create and execute a SaaS marketing strategy tailored to your business. As such, seek an agency partner committed to building a long-term relationship with your company. 

An agency offers flexibility and scalability 

An agency provides the right resources at the right time to meet shifting needs. For example, you may focus on website design first and content marketing later. A freelancer or in-house hire has limited expertise and is less flexible in meeting changing requirements. 

Meanwhile, the marketing support you need may ebb and flow over time. An agency can expand its team quickly to accommodate your workload. On the other hand, hiring freelancers and in-house teams doesn’t allow for such scalability. 

An agency has access to the latest marketing technologies 

Digital marketing is fast evolving. Leveraging the latest marketing tools is essential for success. For example, AI-powered applications can help you automate various workflows or implement granular audience targeting, while advanced analytics software provides insights for accurate data-driven decision-making. 

An agency can recommend the best software and platforms to support your SaaS marketing strategy. It also has the expertise to set up these tools and provide ongoing support to help you maximize your marketing ROI. 

Reap the Benefits of Partnering with a SaaS Marketing Agency 

Spot On specializes in providing digital marketing services to healthcare software companies. We understand the healthcare sector and have the tools and expertise to help our clients navigate the industry's unique challenges. 

For example, we helped Prevounce, a company offering practice-specific, software-based programs for preventive care, chronic care management, and remote patient monitoring, boost its organic search results. Our partnership helped it rank for several high-volume keywords on the first page of Google and increase deal volume by 1,600%.   

Schedule a time to chat to see how we can help you improve your SaaS marketing strategy and results. 

How to Build a Successful Digital Marketing Strategy for Healthcare Software

Rebecca Graves
Published by Rebecca Graves

Rebecca Graves co-founded Spot On in 2012. As a partner and leader of client services, she takes immense pride in being in charge of “client happiness.” The role allows her to wield her problem-solving skills while fostering big-picture perspectives and team building. Rebecca’s more than 35 years of experience have equipped her to translate strategic planning expertise for the advancement of tech companies transforming the healthcare, financial, and legal industries.

To learn more about Rebecca, visit our Company Page.

Subscribe to our blog

Get the latest and greatest posts sent straight to your inbox.

Comments