Essential Digital Marketing Agency Services for Healthcare SaaS Companies

Rebecca Graves
By Rebecca Graves on December 19, 2024
5 Top Digital Healthcare Marketing Services for Software Providers
5 Top Digital Healthcare Marketing Services for Software Providers

Essential Digital Marketing Agency Services for Healthcare SaaS Companies

Rebecca Graves
By Rebecca Graves on December 19, 2024

Shifts in the healthcare industry are increasing demand for healthcare software solutions as practices seek to streamline processes, automate workflows, secure patient records, relieve staff and physicians of overwhelming paperwork, and speed up billing. 

The global healthcare IT market hit $278.00 billion in 2023 and is projected to reach $312.92 billion in 2024 and $981.23 billion by 2032. North America dominates the global market, with a 42% share in 2023. 

While the growth potential is high, carving out a place in the healthcare software market is challenging. How do you gain visibility when so many competitors are vying for attention? How do you navigate the complex buying group dynamics to deliver the right content to the right stakeholders at the right time? 

As a leading healthcare SaaS agency, we have seen first-hand how a robust strategy supported by comprehensive digital marketing agency services helps our clients achieve their business goals. Let’s review the top five services and how they work together to maximize your ROI. 

Digital Marketing Agency Services that Get Results

What digital marketing agency services should you prioritize to maximize your ROIThese 5 essential ones help you build a solid foundation: 

1. Search engine optimization (SEO)

Most B2B buyers research online and create a shortlist before contacting sales. Therefore, healthcare SEO is essential for attracting high-quality leads to your website. But did you know that 75% of users never scroll past the first page of search engine results pages (SERPs)? Showing up isn’t enough — you must also rank high to reap the benefits. 

Managing SEO isn’t a one-and-done effort. To rank on the first page and stay there, you must produce relevant content consistently and assess the quantity and quality of the traffic. Also, you should monitor competitors, improve your website's technical SEO, implement long-tail keywords to increase visibility, and conduct ongoing keyword analysis to stay current on audience priorities and search behaviors.  

To maximize the benefits of SEO, partner with a healthcare marketing agency offering comprehensive digital marketing agency services. It can apply SEO and keyword insights to inform your PPC campaigns, social media posts, healthcare content marketing, and other tactics to attract the best prospects.  

[ callout ] 

Hiring an experienced healthcare digital marketing agency delivered momentum for Prevounce, a preventive services software company. In just one year, Spot On helped them boost non-paid traffic by 1,400% and achieved top 10 rankings in search results for 50 keywords.  

Read the case study. 

[ callout ends ] 

2.  Healthcare content marketing

With 90% of B2B buyers saying online content has a moderate to significant effect on their purchasing decisions and 80% indicating a preference to learn about a vendor from a series of articles instead of ads, healthcare SaaS companies can’t afford to ignore the importance of content marketing. 

Effective healthcare content marketing isn’t just publishing blog posts. As part of a comprehensive suite of digital marketing agency services, it helps you get noticed by your target audience, educate them about their challenges and your solution, and deliver the right message at the right time to progress them down the marketing funnel. 

Long-form content like blog posts, white papers, webinars, and PDF guides should be the centerpiece of your strategy. These pieces allow you to demonstrate your expertise and build trust by offering the audience valuable information and insights. You may also leverage these content pieces to support social media marketing and other promotions. 

Additionally, you may optimize these posts with relevant keywords from your healthcare SEO strategy to drive high-quality traffic to your website. An experienced healthcare marketing agency that understands the industry, your company, and how all elements in a digital content strategy are connected can help you maximize your investment. 

3. Social media marketing

Effective digital marketing agency services leverage social media to complement healthcare content marketing by promoting long-form pieces. A robust social media strategy drives website traffic and positions you as an expert while building relationships with industry influencers and the audience. 

Incorporate social media marketing into your content calendar to support the themes of your long-form content and sales-specific messages. Also, assign a dedicated resource to spark conversations and respond to questions and comments.   

Moreover, your social media presence should complement your healthcare advertising and B2B email marketing campaigns to deliver a cohesive customer experience across channels. To maximize results, maintain a voice appropriate to the medium and consistent with your brand identity. 

Additionally, an experienced healthcare marketing agency can help you leverage SEO insights to incorporate effective hashtags to increase visibility or frame messages strategically to encourage sharing. 

4.  Healthcare advertising

You're not alone if you find pay-per-click (PPC) advertising intimidating. However, the right digital marketing agency services can help you address the biggest challenge — a lack of cohesive strategy. PPC can effectively drive high-quality traffic and increase your visibility when supported by proper goal setting, audience targeting, and analytics.   

Your healthcare advertising strategy should include keyword research to select the best lower-cost long-tail keyword specific to your audience’s needs to attract visitors with high purchase intent. It should also A/B test new ad ideas and copy, re-evaluate goals periodically, and experiment with campaign times to optimize your spending. 

However, lowering your cost-per-click or increasing your click-through rates is only part of the equation. Effective healthcare advertising must drive conversions. As such, successful PPC campaigns hinge on your website’s effectiveness in converting visitors to leads.  

An experienced healthcare marketing agency can implement conversion rate optimization (CRO) strategies to help achieve your campaign goals. Additionally, it can complement your healthcare content marketing effort with PPC campaigns to accelerate results. 

5. B2B email marketing

You’d have made a big mistake if you thought B2B email marketing was dead. In a 2023 survey, eMarketer found that 50% of B2B marketers in the U.S. identify email marketing as the most impactful component in their multi-channel strategy. 

Healthcare marketers favor B2B email marketing because it allows them to leverage the most effective digital marketing techniques — segmentation, automation, and personalization. It helps you navigate the complex customer journey and multi-person buying committees to deliver the right content to the right person at the right time. 

However, healthcare decision-makers have a crowded inbox. How can you capture your prospects’ attention and get the most out of your B2B email marketing effort? 

First, you must build a solid foundation with lead generation tactics. Effective digital marketing agency services create synergy between healthcare content marketing and B2B email marketing, leveraging long-form content like white papers and checklists to capture website visitors’ information. 

Then, create a nurture sequence to introduce your brand, build trust, educate prospects about their challenges, and invite them to learn more (e.g., schedule a demo).  Additionally, stay in touch with regular email newsletters to deliver value through timely blog posts and share offers and promotions. 

An experienced healthcare marketing agency that offers comprehensive digital marketing agency services helps ensure that your B2B email marketing, healthcare content marketing, and healthcare advertising strategies work synergistically to grow your pipeline, nurture relationships, and drive conversions. 

Healthcare Digital Marketing is More Than a Checklist of Tasks

These five essential healthcare digital marketing agency services complement each other to augment the effectiveness of a holistic digital marketing strategy so that the whole is greater than the sum of its parts. 

With over a decade of experience working with healthcare SaaS companies, we have helped numerous clients create synergy among these B2B digital marketing tactics to achieve their goals. Schedule a chat to see how we can help you realize immediate improvements and long-lasting impacts. 

 

Free On-Demand Webinar: Top Marketing Money-Wasters for Health Tech Companies—and How to Fix Them

Rebecca Graves
Published by Rebecca Graves

Rebecca Graves co-founded Spot On in 2012. As a partner and leader of client services, she takes immense pride in being in charge of “client happiness.” The role allows her to wield her problem-solving skills while fostering big-picture perspectives and team building. Rebecca’s more than 35 years of experience have equipped her to translate strategic planning expertise for the advancement of tech companies transforming the healthcare, financial, and legal industries.

To learn more about Rebecca, visit our Company Page.

Subscribe to our blog

Get the latest and greatest posts sent straight to your inbox.

Comments