Digital Marketing

Healthcare digital marketing is a team sport. Play with the right partner.

Bring customers to your digital door, tell your story clearly, and convert leads into strong sales pipelines. How? With the help of expert marketers who are about teaching B2B healthcare brands how to better market their products rather than doing it all behind the curtain.

Digital Marketing Team Illustration

You know your audience, we know how to reach them.

We know; you had big plans for marketing. Throwing money at products and not really getting what you need from them, creating content that just doesn’t convert…it’s fairly common to have the best intentions but just not enough time or information to create real impact. Fortunately, it’s what we do at Spot On.

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Get clear ROI

We see it all the time: Healthcare companies with marketing spend that outpaces sales and well-used HubSpot memberships that just aren’t performing. We have both the healthcare focus and the expertise with the technology to tune up your strategies and make the most of your spend.

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Partner & find your groove

Think of us as your A-team: our digital marketing, paid advertising, UX, UI, design and content specialists work together to create a well-oiled marketing machine ready to help unveil your next innovation or release to the world.

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Grow, don’t stall

The messy middle is real, even in B2B healthcare marketing. Get help from our strategic growth experts to plan your next big leap and equip your team with the tools, knowledge and insight to keep the curve bending upward.

Trying to figure out how to reach your audience in a tough industry? Check out our eBook!

How to Build a Successful Digital Marketing Strategy for Healthcare SoftwareOur guide, How to Build a Successful Digital Marketing Strategy for Healthcare Software, offers best practices so you can build a successful digital marketing strategy, including: staying ahead of healthcare marketing trends, the necessary components of a digital marketing strategy, whether or not you should use marketing automation and more.

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The Spot On Method

No pre-set playbooks, no cookie-cutter sites.

Marketing that works for one B2B healthcare company won’t work the same for another. So, we meet every project — and every client — where they are, with collaboration, curiosity, and a combination of solutions right for your needs and goals and the industry you operate in. 

Build a Strong Foundation

Includes:

  • Content audit and content strategy
  • Brand strategy and messaging
  • Website strategy and web design
  • Ads audit and ads strategy

Start with story and a pointed look at your site’s existing content and audience’s needs, and we’ll create a strategic foundation upon which to build a unique, differentiated look, voice and message.

Plans & Pricing

Starting at

$7,000/mo

Ditch the hourly rate for something smarter. Spot On uses a transparent fixed-point pricing model that puts a points value on specific deliverables.

No more wondering why work took so long; with us, you’ll buy blocks of points monthly, and after your game plan is defined, spend them on content creation, ad management, consulting, strategy, lead scoring and nurturing, sales support and more, and always know just what you’ll get in return.

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See how points pricing works:

 

 

Frequently Asked Questions

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Process & Results

  • When can I expect digital marketing results?
    It’s not instantaneous; it’s a long-term investment. Inbound marketing (or content marketing) can take six months to a year before results are realized. If you need results faster, we may recommend pay-per-click or social ads to jump-start your marketing while you wait for inbound content to generate leads. Once that gets going, you can reduce your ad spend.

  • Can we skip strategy, branding messaging and get straight to generating leads?
    No. Foundational work must be done in order to generate leads. A well-defined brand strategy, story and message examines the needs and wants of your audience and gives voice to your brand, addressing your buyers’ pain points and clearly depicting what your software can do to make their lives easier and better. The result: they see you as the answer to their problems, and buy from you. Without strategy, we’re shooting in the dark...and so are you.

Content & Ranking

Cost & Points

Requirements

The Spot On Blog

Learn more about how strategic digital marketing can boost leads and sales.

5 Ways to Strengthen SaaS Customer Relationship Management
Marketing/Sales Strategy

5 Ways to Strengthen SaaS Customer Relationship Management

By Rebecca Graves | December 20, 2024
How to Stay Top of Mind With Effective B2B Healthcare Branding
Marketing/Sales Strategy

How to Stay Top of Mind With Effective B2B Healthcare Branding

By Susie Kelley | December 20, 2024
A Guide to Inbound Healthcare Marketing Strategy for SaaS Companies
Marketing/Sales Strategy

A Guide to Inbound Healthcare Marketing Strategy for SaaS Companies

By Rebecca Graves | December 20, 2024

Take the first step toward healthcare digital marketing success.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.